Hi, I’m Claire
Get words that sound like you – finally.
I help small business owners stay human in an AI world by taking what’s in their head, finding the gold and making it make sense.
People come expecting a writer. They leave with a thinking partner.
More than just words.
The why
You shouldn’t have to be an expert writer to run a successful business.
My clients bring me ideas, expertise, voice notes, AI drafts and half-finished thoughts. I bring my eagle eye.
I listen, spot patterns and uncover the gold. Then we shape it into words you’re proud to share.
Sometimes I write it. Sometimes I help you write it.
Either way, you leave with more clarity, more confidence and more trust in what you put out into the world.
Write for me
When you’ve got plenty to say but no time, headspace or desire to turn it words worth sharing.
I’m your BFF when writing’s not your thing (or you just don’t have the time and headspace).
Bring me your ideas, notes, voice notes or AI drafts and I’ll turn them into clear, confident copy that sounds like you.
Help me write
When the words are there but you’re not sure they’re saying what you mean.
A fresh pair of eyes, honest feedback and practical insight from someone who can spot what’s getting lost, what’s worth keeping and where the real story is hiding.
Perfect for messaging reviews, websites, sales pages and AI-generated content.
Ready when you are
You don’t need to arrive with the right words – that’s kind of the point.
Tell me what’s going on and we’ll figure out what would help most.
Finding the gold in great businesses.
Client wins
Messy notes in. Award-winning copy out.
Fresh Faced Facials with Kaye
What Kaye brought: A successful business, bags of expertise and web copy that no longer reflected her.
What I spotted: Her signature warmth, confidence and personality weren’t coming through on the page.
The result: Clear, confident copy that finally matched the quality of her work.
The Success Formula
What Nicola brought: A successful event and a sales page that didn’t do it justice.
What I spotted: The real story that would resonate with her audience.
The result: Copy that felt more like her and drove more sign-ups.
Rebecca Carr Hair Salon
What Rebecca brought: Voice notes, screenshots, stats, testimonials and years of exceptional client experience.
What I spotted: A much bigger story than ‘just a trim’ – a salon built on loyalty, retention and client care.
The result: Copy that helped Rebecca win the British Hairdressing Business Award for Customer Service.
Kaye, Fresh Faced Facials with Kaye
"She took away all the overwhelm from my AI copy and turned it into me. r back to it all the time."
“You can tell when something’s been written by AI. No matter how much you try to shape it, it just never sounds like you. That’s why I reached out.
What I didn’t expect was how much deeper it went. Claire didn’t just fix my copy – she got underneath me, my business, my ideal client. The detail she came back with was phenomenal. I refer back to it all the time. It’s shaped my Instagram, my stories, how I think about other areas of the business. Things I hadn’t even considered.
There’s so much compassion in they way she works. Even her emails, you just get this instant feeling of warmth. It never feels generic. She’s listened, she’s thought about you specifically. She took away all the overwhelm from my AI copy and turned it into me.
More people are landing on my website now. They get it. It just feels so much better. People hear ‘copywriter’ and think someone who writes copy. It’s so much deeper than that. She just gets it.“
Nicola, The Success Formula
"I have a lot of good stuff to say and sometimes it gets buried. But you see it, pull it out and help me shape it."
“You helped me find my tone and my style, and turn my crazy brain dumps into proper content.
But what really makes you different is that if I’m feeling ‘oh Godddd’ I can just be that with you. I don’t have to be professional and have it all figured out. I can just say “Claire, it’s this, help me” and you get it.
You always pull nuggets out of stuff I don’t even realise are nuggets. That’s your talent. I have a lot of good stuff to say and sometimes it gets buried. But you see it, pull it out and help me shape it.”
Rebecca, Rebecca Carr Hair Salon
"The entries really sounded like I wrote them myself, just in better English. You've improved my business and made it heard."
“I needed someone with warmth, who’d actually get it. And what I love about Claire is how she works. She listens, she questions, she draws you out – and you can see her making sure she’s really got you before she writes a word. The entries really sounded like I wrote them myself, just in better English.
You know my business so well now that it just makes everything so much easier. It takes so much time off my hands.
We won our award. The Herald called it the Oscars of hairdressing and I was the only winner in Scotland. Since then, brands started reaching out wanting to work with me and I just feel more professional – like my business is finally being heard.”
Hi there!
I’ve written everything from magazine features and award entries to websites, sales pages and AI-generated drafts that needed a human touch. People don’t come to me because they can’t write. They usually already have loads to say – they’re just too close to it. They’ve got bags of experience, brilliant ideas and stories worth sharing. But it’s hard to see the gold in your own business.
That’s where I come in. I love listening, spotting patterns and finding the story. Sometimes that means writing it for you. Sometimes it’s helping you shape what you’ve got. Either way, clients say they leave feeling clearer and more confident in their words.
Outside work, you’ll usually find me with my husband, three kids, a heated blanket, an optimistic pile of books and a glass of wine.
If your words need sorting, you’re in the right place.
Claire xx
Thoughts in. Confidence out.
Let’s talk
Ready when you are.
Whether you need a writer, a thinking partner or a fresh pair of eyes, I’m listening.
Hot messes welcome. Voice notes, brain dumps and half-finished thoughts are my speciality.
Here’s what happens next:
- Tell me what’s going on.
- I’ll give you honest thoughts on how I can help.
- If it feels like a good fit, we’ll sort your words out.