Hi, I’m Claire
Words that sound like you – finally.
You’ve got the ideas. Maybe some AI drafts. Notes you keep meaning to come back to.
But nothing feels quite right – and it’s all taking up more time and headspace than it should.
I listen, pull out the gold and give you language that actually sounds like you.
So you can stop second-guessing your content and get back to running your business.
My signature offer. Your lifesaver.
The Messaging Kit
Everything you need to sound like you – all in one place.
We find your voice, your people and your message. You leave with brand messaging, a brand voice guide, ideal client profiles, voice of customer research, a quick reference card and a practical guide to using it all, including how to make AI drafts finally sound human.
The process is low-effort on your end. You share your thoughts (notes, voice notes, brain dumps, AI drafts, the lot). I do the reading, the research and the thinking. You get a complete kit, ready to use.
Not spotted what you need?
That’s okay – most projects don’t fit neatly into a box. Send me a quick note and I’ll tell you honestly if I can help. If not, I’ll point you in the right direction (I love a good recommendation).
A peek at past projects
Client wins
Messy notes in. Clear, confident copy out.
Fresh Faced Facials with Kaye
Before: Kaye’s website copy felt flat and didn’t sound like her, especially where AI had helped get words down quickly. She was spinning too many plates to sort it herself.
After: I shaped her raw ideas and AI drafts into clear, confident copy that reflected her personality and expertise.
Outcome: Words that finally match the quality of her work: “You came into my brain and pulled the thoughts out. I’m now confident sending people to my website.”
The Success Formula
Before: Nicola wanted her sales page to sound like her – and sell tickets to her latest event.
After: I strategised, sense-checked, pulled the real story forward and tightened every line I could.
Outcome: Powerful copy in Nicola’s voice that she said “got much more sign-ups than if I’d tried to fix it myself.”
Rebecca Carr Hair Salon
Before: A mash-up of voice notes, screenshots, and in-person chats about the incredible client experience (it’s so much more than just a trim).
After: I wove the facts, stats and testimonials into a polished award entry with warm, strategic storytelling.
Outcome: Clear, confident copy that showcased exactly why Rebecca’s salon stands out.
Shirley Aiken, Shirley Aiken Graphic Designer
"Claire really understood my vibe. It wasn’t some run-of-the-mill template."
“Claire really understood my vibe and wrote for me as a person and a business. It wasn’t some run-of-the-mill template. She’s friendly, approachable and really listens to her clients.”
Rachel Mearns, Aberdeen Academy of Performing Arts
"She’s been fantastic at ‘unscrambling’ my ideas and relieved me of so much stress."
“Our business was so busy we didn’t have time to get the important written side done. Claire took on the workload and relieved me of so much stress. She’s been fantastic at ‘unscrambling’ my ideas and turning them into content that boosted our visibility.”
Amy Motroni, Genius Mom Hacks
"Wow, what a transformation. It makes my concepts easier to digest, process and apply."
“Wow, what a transformation. It’s absolutely beautiful and so clean. I love how it reads, making my concepts easier to digest, process and apply. Now, readers often say my guide is easy-to-digest.”
Hi there!
I help business owners who are brilliant at what they do but can’t quite put it into words – or whose words just don’t reflect the quality of their work.
Some of my clients are time-poor and overloaded. They’ve got ideas, AI drafts and a list of things they’re meaning to come back to – they just need someone to step in and sort it properly. Others know they’re underselling themselves but can’t see it clearly enough to fix it. I’m here for both.
With 15 years working with words across editorial, publishing and brand, I know how to spot the real story. Clients tell me I make them sound like themselves on their best day.
The process is calm, low-fuss and doesn’t need meetings. You bring the thoughts; I bring structure, voice and clarity.
Work aside, I’m all about my twins + 1, husband, wine + pals, heated blanket and rotating stack of books and reality TV.
If your words need sorting, you’re in the right place.
Claire xx
Clear words – no overthinking.
Let’s do this!
If you’ve got better things to do than wrestle with words late at night, email me or fill in this form.
Hot messes welcome. Zero judgement, always.
Here’s what happens next:
- Tell me what you’re working on (brief, brain dump or voice note – all fine).
- I come back with a clear quote and a sense of where we’d start.
- You hand it over, I sort it, you get back to running your business.
Let’s get started.