Hi, I’m Claire
I write so you don’t have to.
You’re busy, brilliant and doing great work – but you don’t have time to explain it properly. Your ideas move fast. AI helps, but the words never quite sound like you. I turn your expertise into clear, confident copy that actually sounds like you – so you can get back to doing what you do best.
Clear words – no overthinking.
Services
Is your AI-written content starting to sound generic?
Stuck halfway through an award entry with the deadline closing in?
Still tweaking your website words when you should be getting on with the work?
Unclear words cost trust, confidence and momentum. And when you’re already juggling everything else, they’re the last thing you have time to fix. That’s where I come in.
Whether you’ve got half-formed ideas, rough drafts or AI copy that doesn’t sound like you, I’ll shape it into clear, confident words that reflect the quality of what you do.
From blogs and sales pages to websites, newsletters, guides and award entries, I make your words work harder – so you can claw back time, save your sanity and get back to running your business.
New services coming soon…
Not spotted what you need?
That’s okay – most projects don’t fit neatly into a box. Send me a quick note and I’ll tell you honestly if I can help. If not, I’ll point you in the right direction (I love a good recommendation).
A peek at past projects
Client wins
Messy notes in. Clear, confident copy out.
Fresh Faced Facials with Kaye
Before: Kaye’s website copy felt flat and didn’t sound like her, especially where AI had helped get words down quickly. She was spinning too many plates to sort it herself.
After: I shaped her raw ideas and AI drafts into clear, confident copy that reflected her personality and expertise.
Outcome: Words that finally match the quality of her work: “You came into my brain and pulled the thoughts out. I’m now confident sending people to my website.”
The Success Formula
Before: Nicola wanted her sales page to sound like her – and sell tickets to her latest event.
After: I strategised, sense-checked, pulled the real story forward and tightened every line I could.
Outcome: Powerful copy in Nicola’s voice that she said “got much more sign-ups than if I’d tried to fix it myself.”
Rebecca Carr Hair Salon
Before: A mash-up of voice notes, screenshots, and in-person chats about the incredible client experience (it’s so much more than just a trim).
After: I wove the facts, stats and testimonials into a polished award entry with warm, strategic storytelling.
Outcome: Clear, confident copy that showcased exactly why Rebecca’s salon stands out.
Shirley Aiken, Shirley Aiken Graphic Designer
"Claire really understood my vibe. It wasn’t some run-of-the-mill template."
“Claire really understood my vibe and wrote for me as a person and a business. It wasn’t some run-of-the-mill template. She’s friendly, approachable and really listens to her clients.”
Rachel Mearns, Aberdeen Academy of Performing Arts
"She’s been fantastic at ‘unscrambling’ my ideas and relieved me of so much stress."
“Our business was so busy we didn’t have time to get the important written side done. Claire took on the workload and relieved me of so much stress. She’s been fantastic at ‘unscrambling’ my ideas and turning them into content that boosted our visibility.”
Amy Motroni, Genius Mom Hacks
"Wow, what a transformation. It makes my concepts easier to digest, process and apply."
“Wow, what a transformation. It’s absolutely beautiful and so clean. I love how it reads, making my concepts easier to digest, process and apply. Now, readers often say my guide is easy-to-digest.”
Hi there!
I’m a writer and editor who helps busy business owners sound as good as they actually are.
If you’re brilliant at what you do but explaining it feels harder than it should, you’re not alone. Many of my clients are full of ideas but spinning plates and short on time. They may use AI but the words don’t sound like them – and their copy doesn’t reflect their expertise.
That’s where I step in. With a journalism, PR and in-house marketing background, I spot the real story and shape it into clear, human copy that feels true to you. Clients say I make the process easy and they feel safe sending me their brain dumps.
Work aside, I’m juggling family life (twins + 1), sharing wine with my husband or under my heated blanket with a book / Love Island.
Need to get writing off your plate? You’re in the right place.
Claire xx
Words that sound like you. Time and headspace back.
Let’s do this!
If you’ve got better things to do than wrestle with words late at night, email me or fill in this form.
(Hot messes welcome. Zero judgement, always.)
Here’s what happens next:
- You tell me what you’re working on (brief, brain dump or voice note – all fine)
- I come back with a clear, bespoke quote
- I sort the words so you can get back to running your business.
Let’s get started.